Luxury Mercedes

Welcome to FirstLux

The Pinnacle of
Luxury Travel

Experience unparalleled executive chauffeur services in London. Arrive in style, comfort, and absolute sophistication.

Chauffeur Service

About FirstLux

Elevating Every
Journey in London

FirstLux is London's premier chauffeur service, dedicated to providing an immaculate travel experience for executive, private, and VIP clientele. We merge timeless elegance with modern luxury.

Our handpicked fleet of premium Mercedes-Benz vehicles ensures that whether you require an airport transfer, corporate roadshow transport, or a private city tour, your expectations are not just met, but exceeded.

Premium Fleet

Immaculately maintained Mercedes-Benz vehicles.

Elite Chauffeurs

Professional, punctual, and strictly discreet.

Our Vehicles

The FirstLux Fleet

Mercedes E-Class
Eco-Hybrid

Mercedes-Benz E-Class

E300e Plug-in Hybrid

The perfect choice for executive eco-friendly travel, offering a refined, quiet, and highly comfortable journey.

3
2
Yes
Mercedes S-Class
First Class

Mercedes-Benz S-Class

The Flagship Sedan

The undisputed standard in first-class luxury travel. Unmatched elegance, legroom, and prestigious comfort.

3
2
Yes
Mercedes V-Class
Executive MPV

Mercedes-Benz V-Class

V300d Exclusive Extra-Long

Premium group travel redefined. Features stunning beige Nappa leather interior and spacious captain seating.

7
7
Yes

Transparent Rates

Pricing Structure

Clear, competitive pricing for unrivaled luxury. All prices include a professional chauffeur, complimentary water, and Wi-Fi.

E-Class

Business Class

£55 / hour
  • Hourly Rate £55 (Min 4h)
  • Full Day (8h) £440
  • Heathrow Transfer £135
Book E-Class
Most Popular

S-Class

First Class

£75 / hour
  • Hourly Rate £75 (Min 4h)
  • Full Day (8h) £600
  • Heathrow Transfer £180
Book S-Class

V-Class

Executive MPV

£75 / hour
  • Hourly Rate £75 (Min 4h)
  • Full Day (8h) £600
  • Heathrow Transfer £180
Book V-Class